COUNTER CULTURE: DRINK LESS, TRY MORE

January 5, 2026

This January, as the official kombucha of the Dry January® challenge, our friends at Counter Culture are on a mission to reframe what the month is all about.

Rather than focusing on giving something up, Counter Culture are encouraging people to try something new. Whether that’s discovering a different drink, embracing a fresh routine, or stepping into a new local venue.

By keeping January positive, curious, and community-led, the aim is to support independent venues while inspiring feel-good choices that make the month something to look forward to.

To redeem your FREE CASE, add a case of Counter Culture - Citrus Yuzu on to your order and enter the code "DRYJANUARY" at our checkout.

*Limited to one case per customer

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This January, as the official kombucha of the Dry January® challenge, our friends at Counter Culture are on a mission to reframe what the month is all about.

To redeem your FREE CASE, add a case of Counter Culture - Citrus Yuzu on to your order and enter the code "DRYJANUARY" at our checkout.

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